Privacy Policy

Last updated: 13 October 2026

This policy explains how Perfect Personalised Gifts collects and uses your personal information when you visit our website or order from us. Perfect Personalised Gifts is a trading name of Smarter Products Limited, which is the data controller for your information.

Who we are

Smarter Products Limited, Carrwood Park, Leeds, LS15 4LG, United Kingdom. Company number 17221396. ICO registration number 00015381969. Email info@perfectpersonalisedgifts.co.uk or call 0113 3452210.

What we collect

  • Order details: your name, email address, phone number, billing and delivery addresses, and what you ordered.
  • Personalisation details: the names, dates, messages or photos you add to your gift. These can include information about the person the gift is for.
  • Payment details: these are handled securely by our payment providers. We never see or store your full card number.
  • Messages: anything you send us by email, phone or our contact form.
  • Reviews: if you leave a review, your name, rating, comments and any photos.
  • Website use: how you use our site, your device and browser, and roughly where you are, collected through cookies (see below).
  • Marketing preferences: whether you've signed up to our emails.

How we use it

  • To make and deliver your order and keep you updated about it. We need this to carry out our contract with you.
  • To answer your questions and put things right if something goes wrong. This is our legitimate interest in looking after our customers.
  • To keep records for tax and accounting. This is a legal obligation.
  • To send marketing emails, only if you've signed up. You can unsubscribe at any time using the link in every email.
  • To ask for a review after your order arrives. This is our legitimate interest, and you can ignore or opt out of these emails.
  • To understand and improve our website, and to show relevant adverts. We only do this with your consent through our cookie banner.

About the people you buy for

When you personalise a gift or send it straight to someone, you give us their name, address or other details. We only use these to make and deliver that gift. Please only share details you're happy for us to use for that.

Who we share it with

We only share your information with companies that help us run the shop, and only what they need:

  • Shopify: our online store, checkout, payments and email.
  • PayPal: if you pay with PayPal.
  • Royal Mail and our production partners: to make your gift and deliver it to you. They receive your name, delivery address and personalisation details, and only use them for your order.
  • Product Customizer: to record your personalisation details.
  • Judge.me: to collect and show reviews.
  • Google Analytics: to understand how people use our site.
  • Consentmo: to record your cookie choices.

We never sell your personal information. We'll also share information if the law requires it.

Information stored outside the UK

Some of these companies store data outside the UK, for example in the EU, Canada or the United States. When that happens, your information is protected by UK adequacy decisions or by the UK's approved contract terms.

Cookies

Cookies are small files saved on your device. We use:

  • Essential cookies: needed for your basket, checkout and account. These are always on.
  • Analytics cookies: help us see how people use the site. Only with your consent.
  • Marketing cookies: set by partners such as Google, Meta, Pinterest and TikTok to show you relevant adverts. Only with your consent.

You can change your choices at any time through the cookie banner, or block cookies in your browser settings.

How long we keep it

  • Order and accounting records: six years, as UK tax law requires.
  • Marketing preferences: until you unsubscribe.
  • Reviews: stay published until you ask us to remove them.
  • Emails and enquiries: only as long as we need them to help you.

Your rights

You can ask us to give you a copy of your information, correct it, delete it, restrict how we use it, transfer it to another provider, or stop using it for marketing. Email info@perfectpersonalisedgifts.co.uk and we'll reply within one month. There's no charge.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We'll update this page if anything changes and show the new date at the top.